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Facebook and mobile gaming? Duh, #winning!
March 4th 2011, 19:38 CET by m0nty

Iwata gave the GDC keynote the other day, in which he bemoaned that game developers are not appreciated for their talents by customers paying top dollar for games that cost millions to make. It seems that Facebook games like Angry Birds have devalued the gaming experience for the masses in that they now expect the free-to-play model rather than actually having to pay for software. Then again, the new generation of game players are a lot more casual in their gaming habits than the hardcore, seeing as a large proportion of them skew old and female, part of a demographic who never would have played a game on a computer more complex than Solitaire before getting addicted to Crackville.

Despite "traditional" computer game industry veterans like Brian Reynolds at Zynga and Raph Koster at Playdom moving across to social gaming companies and having a solid amount of success, it seems that old style game designers are being pushed out of the development and iteration process by marketing mavens watching real-time analytics from users interacting with features, such that intuition is now being replaced by metrics.

The social games industry on Facebook went through a massive growth period which ended recently when  Facebook turned off or restricted a lot of the virality features that had led to J-curves of word-of-status-update to produce gigantic injections of user numbers, making the likes of Zynga and Playfish the juggernauts they are today. All of these companies are bleeding users fast nowadays, and those who are adding users are relying on less noticeable spamminess that is still allowed.

I am developing a social game myself, which is why I have immersed myself in this new world where the metrics are MAU, DAU, ARPU and sparkles-per-second. A couple of years ago, people were complaining about how PC games were being dumbed down to fit in the console model, but wait until you see the facebookification of your favourite games. This chart shows where all the growth is, and it's not in consoles, it's in social games. There's already a Facebook version of Saint's Row. This is the tip of the iceberg.

As part of my research into the subject, I have been playing a few Facebook games myself: Madden NFL Superstars, CBSSports.com Franchise Football, plus a bit of Galactic Trader just to see what it was like. What about you and your social gaming habits? I know a couple of you play Frontierville (*cough*Bobandjjz*cough*). Would you be okay with the concept of acheivements that you're all used to from consoles to be even further extended to the ____ville mechanics of collection and gifting? Is there any actual gameplay in social games or are they just Cow Clickers? How much multiplayer content is there really, when your main interaction with other players is to send each other gifts? This is a fast-moving industry, but there's still a question mark on whether it's moving downwards to sudden oblivion, or whether these clicking grannies will ever move to more hardcore games with synchronous gameplay.

I look forward to this topic being hijacked as soon as possible. Viva Libya!
C O M M E N T S
Home » Topic: Facebook and mobile gaming? Duh, #winning!

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#202 by OwenButler
2011-03-18 02:32:52
http://blog.owenbutler.org/
#201 by jjohnsen

We got a dog.  Well we arranged for a dog.  We'll have a dog in about three weeks.  I'm dreading it/excited for it.

Cool, what kind of dog?  I can't wait until I get a bigger house/yard so we can get a dog.

planetcrap quote script ? firefox : chrome : safari - my blag
#203 by CheesyPoof
2011-03-18 02:39:09
One of our planes went down?

<Hugin_len> Basically, cheesy doesn't have awful taste in music, he's simply very white.
#204 by gaggle
2011-03-18 02:44:22
But this is not an invasion.. The mandate specifies a no-fly zone and airstrikes to protect civilians that stand to be crushed within hours or days because of their pro-democratic rebellion. This is above and beyond what the UN is about! Imagine the waves of relief in Benghazi happening right now, by all accounts they were facing destruction and were entirely dependent on the international community responding. And now it is! I'm not a politically active person but I well and truly hope this works out.

"Roses are red, violets are blue, rubbish is dumped and so are you." - FML
#205 by TreeFrog
2011-03-18 02:45:45
This.

"One part disembowels me while another slowly eats its way through the gas line. As I bleed out on the floor, it reminds me that I need to buy milk." - Jibble
#206 by CheesyPoof
2011-03-18 02:49:03
I'd say let the French enforce the no-fly zone, they're pro-rebel and it's practically their backyard.

<Hugin_len> Basically, cheesy doesn't have awful taste in music, he's simply very white.
#207 by None-1a
2011-03-18 03:34:21
The French? But won't they just give him the county back as soon as an aa battery is pointed at a plane?

I know but it had to be done.

Don't forget garnishes such as: Fish shaped solid waste.
#208 by gaggle
2011-03-18 03:48:48
There certainly is joke material aplenty. I mean, it is his country and continues to be. It's not like one country forcing a government change on another country's people, haha who would do such a crazy thing?

I know, bad form. I can't resist these jokes either.

"Roses are red, violets are blue, rubbish is dumped and so are you." - FML
#209 by Jibble
2011-03-18 04:11:33
#204 by gaggle

But this is not an invasion.. The mandate specifies a no-fly zone and airstrikes to protect civilians that stand to be crushed within hours or days because of their pro-democratic rebellion.

Both Clinton and Gates said that a no-fly zone starts with bombing various targets to disable their aerial combat abilities. We may not have troops on the ground yet, but this is much more than just telling them they can't fly planes there anymore. Not to mention that if it's not effective, we essentially become pot committed to helping the rebels win lest we look like an ineffective superpower.

This is basically us entering yet another protracted war.

I want to go to there.

Blog. 187 lbs.  7 to go.
#210 by Jibble
2011-03-18 04:19:20
One should also keep in mind that Libya has the largest oil reserves in Africa.

I want to go to there.

Blog. 187 lbs.  7 to go.
#211 by gaggle
2011-03-18 04:37:20
Yeah slippery slopes are ever present to be sure. From the sounds of it the resolution is specific to preventing civilian casualties, but we'll see if and how that translates into actual reality.

"Roses are red, violets are blue, rubbish is dumped and so are you." - FML
#212 by gaggle
2011-03-18 04:46:32
Furthermore I would assume this could lead to more rebelling in other countries, fueled by the expectation that the UN will intervene if it goes tits up. are we committed to helping everyone? Plenty millions of people have been killed in the past couple decades by their own governments without any intervention because, well, that's just how the world works. There is no right way to go into another country and assert your rules.

But here are civilians and rebels alike completely fucking stuck, by all accounts just hours and days away from being firebombed and wiped out by military forces. It's a delicate situation to be sure.

"Roses are red, violets are blue, rubbish is dumped and so are you." - FML
#213 by Matt Perkins
2011-03-18 05:10:53
wizardque@yahoo.com http://whatwouldmattdo.com/
Yep, I have been mulling this over and have not really come up with a good answer. Starting another war is not a great idea. Leaving the rebels to their certain doom is pretty callous too. I do not really have an answer per say... but I guess erring on the side of the people over Qaddafi has to be better...

"programmers talk from a very deep gnome cavern, full of gold mechanics" - wisdom from the ancients
#214 by Jibble
2011-03-18 06:04:29
#211 by gaggle

Yeah slippery slopes are ever present to be sure. From the sounds of it the resolution is specific to preventing civilian casualties, but we'll see if and how that translates into actual reality.

Yeah, just like we were saving the Iraqis from that evil dictator so they wouldn't have to live in fear or leave the country in droves.

I want to go to there.

Blog. 187 lbs.  7 to go.
#215 by gaggle
2011-03-18 06:14:13
Well that was the joke I made before, you just can't go in and force "liberation" on a people. And to be fair the world was against that war but despite that we still went ahead (I say we because Denmark took part of it as well).

This resolution is not about landing an occupying force, and at least up front it claims to be about preventing civilian losses rather than a regime change (even if one is effectively coming if the rebellion is not stopped). So at least in those terms I would say this is a different situation. But yeah only time will tell how exactly it rolls out.

"Roses are red, violets are blue, rubbish is dumped and so are you." - FML
#216 by None-1a
2011-03-18 09:54:27
#209 by Jibble
This is basically us entering yet another protracted war.


I'm not sure this one would be protracted. For now at least the no-fly zone idea has support from the pro-democracy forces, civilians, and the arab league. It's not hard to imagine a senerio where the no-fly zone doesn't work and a deal is struck to simply remove Qaddafi while leaveing the rest to to the National Transitional Council and other arab states.

Nice 'easy' restriction to the part we're acctaully good at and a decent sign we don't want to be occupying forces just clean up the cockup we made out of the last two attempts and help out when nessecary and requested.

Don't forget garnishes such as: Fish shaped solid waste.
#217 by Shadarr
2011-03-18 10:53:04
shadarr@gmail.com http://digital-luddite.com
Air America: call us when you need some shit bombed.

"I hope you one day decide to smarten the fuck up so I can stand to look at your posts." - gaggle
#218 by LPMiller
2011-03-18 14:24:13
lpmiller@gotapex.com http://www.gotapex.com
gotta go with your strengths.

"Testiculos habet et bene pendentes" - "He has testicles, and they dangle nicely."

"LP, your big balls are a religion." - Jibble
#219 by jjohnsen
2011-03-18 19:54:17
http://www.johnsenclan.com
"It's not hard to imagine a senerio where the no-fly zone doesn't work and a deal is struck to simply remove Qaddafi while leaveing the rest to to the National Transitional Council and other arab states."

Until a U.S. plane gets shot down and we decide to invade.  Then it's a third shitstorm we have to pay for.

"Cool, what kind of dog?  I can't wait until I get a bigger house/yard so we can get a dog."
A shorkie, shih tzu/yorkie mix.  Small, friendly to kids, not to yappy and doesn't eat much.

#220 by Matt Perkins
2011-03-18 19:58:59
wizardque@yahoo.com http://whatwouldmattdo.com/
Immediate cease-fire by Qaddafi and his forces. If it is true, that is instant win for the super no-fly zone...

"programmers talk from a very deep gnome cavern, full of gold mechanics" - wisdom from the ancients
#221 by LPMiller
2011-03-18 20:48:39
lpmiller@gotapex.com http://www.gotapex.com
I have a shorkie and a shidoodle. They aren't terribly yappy, but more importantly, are about the most kid friendly dogs in the world.

"Testiculos habet et bene pendentes" - "He has testicles, and they dangle nicely."

"LP, your big balls are a religion." - Jibble
#222 by jjohnsen
2011-03-19 02:02:00
http://www.johnsenclan.com
That's what other owners have told me LP.  Lack of smelliness, friendly, lack of yappiness and hypo-allergenic were our four main wants and so far I think the shorkie fits that pretty well.

#223 by Shadarr
2011-03-19 02:06:47
shadarr@gmail.com http://digital-luddite.com
You know that hypoallergenic is a made-up word, right?

"I hope you one day decide to smarten the fuck up so I can stand to look at your posts." - gaggle
#224 by LPMiller
2011-03-19 02:08:51
lpmiller@gotapex.com http://www.gotapex.com
you know that all words started out as made up words, right?

"Testiculos habet et bene pendentes" - "He has testicles, and they dangle nicely."

"LP, your big balls are a religion." - Jibble
#225 by LPMiller
2011-03-19 02:10:25
lpmiller@gotapex.com http://www.gotapex.com
And while it's true there really is no such thing as a hypoallergenic dog, it IS true that shorkies do not shred and are fairly safe for those with allergies, as I personally can attest.

It does mean, however, they do need haircuts on occasion.

"Testiculos habet et bene pendentes" - "He has testicles, and they dangle nicely."

"LP, your big balls are a religion." - Jibble
#226 by lwf
2011-03-19 02:10:46
I think he means that is has no real object.

Handsome like a coat hanger. Wii.
#227 by Shadarr
2011-03-19 02:22:32
shadarr@gmail.com http://digital-luddite.com
I mean that it's a marketing term meant to sound medical, which can mean whatever the seller wants it to mean.  It has no medical definition, therefor anything can be called hypoallergenic and nobody can say it's not.  If you say your shampoo is nontoxic it actually means something.  If you say it's hypoallergenic it means nothing just like any other marketing words like improved or probiotic.

"I hope you one day decide to smarten the fuck up so I can stand to look at your posts." - gaggle
#228 by LPMiller
2011-03-19 16:19:02
lpmiller@gotapex.com http://www.gotapex.com
I imagine most people know hypoallergenic means "won't make me sneeze," so it's irrelevant if it's a made up marketing term or a medical one, because it's got a meaning to people and has entered the lexicon. It's origins don't matter one whit.

In other words...who cares?

"Testiculos habet et bene pendentes" - "He has testicles, and they dangle nicely."

"LP, your big balls are a religion." - Jibble
#229 by Trolly McTroll
2011-03-19 18:36:25
We need our own version of Twitter called Crapper

#230 by Shadarr
2011-03-19 21:49:25
shadarr@gmail.com http://digital-luddite.com
#228 by LPMiller

In other words...who cares?

If it does make you sneeze, then it matters.

"I hope you one day decide to smarten the fuck up so I can stand to look at your posts." - gaggle
#231 by TreeFrog
2011-03-19 23:41:43
Trolly McTroll (#229):
We need our own version of Twitter called Crapper

What?

"One part disembowels me while another slowly eats its way through the gas line. As I bleed out on the floor, it reminds me that I need to buy milk." - Jibble
#232 by Gabe
2011-03-19 23:51:45
http://www.dartpublishing.com
it IS true that shorkies do not shred

I find this highly unlikely.
#233 by jjohnsen
2011-03-20 00:54:19
http://www.johnsenclan.com
I know that hypoallergenic is a buzzword hen it comes to dogs.  But I also know it must be somewhat accurate for shorkies because my wife has been around them for hours at a tie for no problem, where other dogs make her start gasping for breath and breaking out in hives after a few minutes.

So fake word or not, I think we're ok as long as we keep her clean and her hair cut.

#234 by gaggle
2011-03-20 01:03:05
#233 by jjohnsenSo fake word or not, I think we're ok as long as we keep her clean and her hair cut.

Well, she did give birth to your children so that's the least you can do.

"Roses are red, violets are blue, rubbish is dumped and so are you." - FML
#235 by Funkdrunk
2011-03-20 13:20:14
jflavius@bellatlantic.net
I want a dog that is hypnoallergenic.


Funk.

#236 by LPMiller
2011-03-20 18:50:09
lpmiller@gotapex.com http://www.gotapex.com
#230 by Shadarr
#228 by LPMiller

In other words...who cares?

If it does make you sneeze, then it matters.



But that's kind of the point. For most people with allergies, namely, me, they don't. Maybe a better term is allergy friendly. Will they still affect some people, sure.

"Testiculos habet et bene pendentes" - "He has testicles, and they dangle nicely."

"LP, your big balls are a religion." - Jibble
#237 by LPMiller
2011-03-20 18:51:08
lpmiller@gotapex.com http://www.gotapex.com
#232 by Gabe
it IS true that shorkies do not shred

I find this highly unlikely.



It's true, shorkies suck at skateboarding.

"Testiculos habet et bene pendentes" - "He has testicles, and they dangle nicely."

"LP, your big balls are a religion." - Jibble
#238 by jjohnsen
2011-03-21 20:06:55
http://www.johnsenclan.com
Well there go my plans for Youtube fame.  Time to find a new breed.

#239 by m0nty
2011-03-22 05:03:22
http://tinfinger.blogspot.com
Brian Reynolds of Zynga says "Fuck Xbox."
#240 by Shadarr
2011-03-22 05:19:48
shadarr@gmail.com http://digital-luddite.com
We're after a lot of demographic. If I explain what we think is the core magic of social, I think that will explain the relative attraction, or the lens through which we view the relative attraction of different platforms. The thing that seems to make social gaming and networking magical is the fact that all my friends are potentially there and they might see the things that I'm posting or doing or expressing," he began.


Translation: people who have an XBox aren't interested in the shitty non-games made by Zynga.

"I hope you one day decide to smarten the fuck up so I can stand to look at your posts." - gaggle
#241 by CheesyPoof
2011-03-22 05:22:08
#239 by m0nty

Brian Reynolds of Zynga says "Fuck Xbox."

So?

<Hugin_len> Basically, cheesy doesn't have awful taste in music, he's simply very white.
#242 by gaggle
2011-03-22 05:23:54
Zynga is.. interesting. They're mining entertainment dollars from previously unheard of sources, what interest should they have for the niche audience everyone is already catering to.

"Roses are red, violets are blue, rubbish is dumped and so are you." - FML
#243 by Shadarr
2011-03-22 05:52:52
shadarr@gmail.com http://digital-luddite.com
And what he's really talking about when he says "How many of your friends are on XBox Live?  100% are on Facebook" is spam.  He's talking about those bullshit "John just sent you a cow in Frontierville" notices that everyone blocks.  He's saying there aren't enough of your friends there for their spam-based business model to work.  And I for one am crying.  But I'm really looking forward to getting texts like that on my phone.

"I hope you one day decide to smarten the fuck up so I can stand to look at your posts." - gaggle
#244 by TreeFrog
2011-03-22 12:12:45
Fuck Brian Reynolds. He used to write actual games. How you can go over to a company with a genuinely evil business model and still look in the mirror I do not know. It's not like he was desperate for work.

"One part disembowels me while another slowly eats its way through the gas line. As I bleed out on the floor, it reminds me that I need to buy milk." - Jibble
#245 by gaggle
2011-03-22 16:21:18
For better or worse it's the new frontier. I'm very conflicted about how I feel about Zynga, super casual Facebook games and their relevance to the future of gaming.

"Roses are red, violets are blue, rubbish is dumped and so are you." - FML
#246 by CheesyPoof
2011-03-22 17:51:57
I don't hate Zynga, and I don't hate Brian Reynolds. If they want to make Facebook games, well, so be it. It's not going to affect me and the games that I play. It's not like PopCap killed AAA gaming, either. If anything these social games are a bigger threat to the likes of PopCap than the AAA market.

<Hugin_len> Basically, cheesy doesn't have awful taste in music, he's simply very white.
#247 by BobJustBob
2011-03-22 19:13:26
Popcap is great and makes genuinely fun, polished games. What does Popcap have to do with Zynga?

BUYBUYBUY
#248 by CheesyPoof
2011-03-22 19:14:07
They both target a similar market, that is people that aren't Gamers but will play some light games.

<Hugin_len> Basically, cheesy doesn't have awful taste in music, he's simply very white.
#249 by Gabe
2011-03-22 19:33:53
http://www.dartpublishing.com
A few of us had fun on XBLA last night playing poker. Seemed kind of social...
#250 by BobJustBob
2011-03-22 19:41:15
It's a shame Popcap doesn't make games for gamers. I'm sure a lot of gamers would have enjoyed Plants Vs Zombies but I guess none of them could buy it, since it wasn't for them.

BUYBUYBUY
#251 by CheesyPoof
2011-03-22 19:43:42
Oh Bob.

<Hugin_len> Basically, cheesy doesn't have awful taste in music, he's simply very white.
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